Personalized Medicine: Challenging Pharmaceutical and Diagnostic Company Business Models

Personalized Medicine: Challenging Pharmaceutical and Diagnostic Company Business Models

The phrase "Personalized Medicine" has been alternately broadly and narrowly defined. Under its broadest definition, clinicians have been have been providing personalized medicine for as long as there has been medical practice physicians employ diagnostic tools, whether in vitro tests, imaging techniques, or symptomology to determine a particular condition, and then go on to prescribe the appro...

Future of medicine: models in predictive diagnostics and personalized medicine.

Molecular medicine is undergoing fundamental changes driving the whole area towards a revolution in modern medicine. The breakthrough was generated the fast-developing technologies in molecular biology since the first draft sequence of the human genome was published. The technological advances enabled the analysis of biological samples from cells and organs to whole organisms in a depth that wa...

Defining diagnostic tissue in the era of personalized medicine.

ERP System Implementation and Business Process Change: Case Study of a Pharmaceutical Company

The main objective of this paper is to present the impacts of information technology IT and enterprise resource planning ERP systems in business process renovation and to discuss selected aspects of the business processes and information modelling. This study presents the results of research conducted on reengineering business processes in Croatian companies, together with the results of analys...

Perspectives of personalized medicine in traditional persian medicine

The approach of personalized medicine has received a great deal of attention over the last century, emphasizing attention to the patient rather than the disease. Personalized medicine tries to plan the patient's condition and treatment method by considering the culture, personal preferences and experiences and health beliefs of the person as well as the values and lifestyle of the person, and e...